Intermediate
Introduction to Behavioral Economics Beyond Investing
Behavioral finance explains why you buy high and sell low. This course goes further: it's about how the same predictable irrationality shapes EMIs, insurance, pricing, workplace incentives, government policy, and entire markets. Built for investors and finance professionals who already understand loss aversion and herd mentality in a portfolio context and want to see the same forces at work in everyday spending, business strategy, corporate India, public policy design, and macroeconomic cycles. Covers real Indian context throughout: EPF/NPS defaults, no-cost EMIs, Swiggy and Zomato pricing, UPI adoption, PMJDY, Swachh Bharat, and the behavioral roots of bubbles and bank runs.
Bounded RationalityNudge TheoryConsumer PsychologyBehavioral PricingPublic Policy DesignOrganizational BehaviorBehavioral Macroeconomics
MODULES
6
DURATION
~4.4 hrs
TRACK
Macro & Markets
What You'll Master
How behavioral economics differs from behavioral finance and where the two overlap
Why defaults, framing, and choice architecture quietly steer everyday financial decisions
How Indian businesses use anchoring, decoys, and loss framing in pricing and negotiation
How Indian public policy uses nudges to change large-scale behavior, from UPI to PMJDY
Why organizations fall for sunk costs and groupthink, and how to design around it
How individual biases aggregate into bubbles, bank runs, and business cycles
Access Level
LEARNER
Everything included
Full Text Playbooks
Actionable Exercises
Mobile Reading Mode
Lifetime Updates
Curriculum Breakdown
Chapter 1: What Behavioral Economics Is (and Isn't)
4 Lessons▶
Behavioral Economics vs Behavioral Finance: Why This Isn't a Repeat10 min read
▶
Bounded Rationality: Why Rational Economic Man Never Existed10 min read
▶
Heuristics and Mental Shortcuts: How the Brain Simplifies Economic Choices11 min read
▶
Nudge Theory: Thaler, Sunstein, and Choice Architecture Explained12 min read
Chapter 2: Behavioral Economics in Everyday Money Decisions
4 Lessons▶
Default Options: Why EPF and NPS Auto-Enrolment Changes Behavior11 min read
▶
The Psychology of EMIs: Why No Cost EMI Never Feels Like a Cost10 min read
▶
Insurance and Present Bias: Why Indians Underinsure Until It's Too Late11 min read
▶
Subscription Traps: Free Trials, Auto-Renewals, and the Endowment Effect10 min read
Chapter 3: Behavioral Economics in Pricing, Business, and Negotiation
4 Lessons▶
Anchoring in Pricing: Why MRP and Flat 70% Off Work on Everyone10 min read
▶
Decoy Pricing and Choice Overload: Lessons from Swiggy, Zomato, and Streaming Plans12 min read
▶
Loss Framing in Negotiation: Getting to Yes with Prospect Theory11 min read
▶
Herd Behavior at Market Scale: Bubbles, Bank Runs, and Systemic Panic12 min read
Chapter 4: Nudges and Public Policy in India
4 Lessons▶
Choice Architecture in Government Schemes: PMJDY, Aadhaar, and Default Enrolment11 min read
▶
UPI and Digital Payments: How Removing Friction Changed a Nation's Spending Habits11 min read
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Swachh Bharat and Social Nudges: Using Norms to Change Public Behavior10 min read
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Tax Filing and Compliance: Nudging Indians Toward Honest Disclosure11 min read
Chapter 5: Behavioral Economics in Organizations and the Workplace
4 Lessons▶
Why Employees Don't Save Enough: Designing Better Retirement Defaults at Work10 min read
▶
Performance Incentives and Motivation Crowding: When Bonuses Backfire11 min read
▶
Sunk Cost Fallacy in Corporate Decision-Making: Why Bad Projects Don't Die11 min read
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Groupthink in Boardrooms: How Committees Amplify Bias10 min read
Chapter 6: Behavioral Macroeconomics: Bubbles, Panics, and Policy at Scale
4 Lessons▶
Animal Spirits: Keynes, Confidence, and the Business Cycle11 min read
▶
Behavioral Explanations for Asset Bubbles: From Tulips to Real Estate to Crypto12 min read
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Bank Runs and Contagion: The Psychology of Systemic Panic11 min read
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Central Banks and Behavioral Policy: Inflation Expectations and Forward Guidance12 min read